An accommodation rebrand for new owners including website, social media profile, stationery and on-site signage.
The new owners of The Acreage purchased the established B&B and required a brand refresh to reflect their business direction, compliment the upgrades they made to the property & accommodation and to establish the property as a 4.5 star, award winning central coast destination. The brand strategy is aimed at engaging couples as a destination for a relaxing escape and for small conferences, weddings and private functions.
A new logo was first in the brand refresh. A tree and nature inspired colour palette represents the lush landscape of the property. A photograph of the accommodation creates the main brand look and feel across all material to illustrate the stunning valley setting.
The stationery package includes business cards, letterhead, A5 notepad and gift certificates. New signage was created throughout the property including a large 1m x 1.2m main front signage with reflective material printed in the white lettering for high visibility when guests arrive after dark.
A selection of vouchers were produced as promotional material including meal vouchers in three varying dollar values, differentiated by coloured footers.
The new website was designed as a Responsive Website which means the template scales to various sizes providing optimal viewing experiences across a range of devices including desktop computers, tablets and mobile phones. The client has full access to edit their website in the RDA Content Management System which means they can make instant updates any time of the day or night.
RDA has also assisted with email broadcast campaigns, designing promotional email marketing distributed to website subscribers and guest mailing lists.